I design and prototype digital experiences where strategy, UX, interaction and emerging technology meet. From complex ideas to clear experiences — and working prototypes.
Some are already technically possible, but don't yet know what they should feel like. That's where I like to work — turning ambiguous ideas into structures, interfaces, interactions and prototypes that can be explored, tested and built.
Making complex things understandable, useful and human.
Turning structure into an interface people can actually use.
Making ideas tangible before committing to the full build.
Exploring what becomes possible when design is no longer limited to traditional interfaces.
You don't necessarily need a six-month design process. Sometimes you need someone to look at the messy thing, understand what's actually there, and turn it into something you can see, click and react to.
For early-stage products, digital concepts, new features or ideas that need to become tangible quickly.
For freelancers, studios, organisations and small businesses whose digital presence no longer represents where they're going.
A selection of things I've designed, prototyped, built, explored or otherwise refused to leave as an idea.
A navigation model for a platform whose feature set changed faster than its menu could.
View case study → UX · Interaction · Digital design · PrototypingTwelve years of scattered material, restructured into something people could actually walk through.
Explore prototype → UX · Strategy · Interaction · PrototypingA generative typographic system built for the web — structure as the visual language, not decoration on top of it.
See how it works → Creative technology · Interaction · WebThe Lab is where I explore ideas without pretending they already know what they want to become. Interactive experiments, generative systems, creative coding, unusual interfaces. Every tile below is live — regenerate it.
Letterforms treated as a grid system rather than as content.
Two tiles, one rule, endlessly different results.
What a system looks like when nothing is at the centre.
Terrain drawn from data that was never a landscape.
I'm a UX and digital designer working across experience design, interaction, web and creative technology.
My background is in visual communication and interactive design, but my work has gradually moved further upstream — toward understanding problems, shaping experiences and making ideas tangible.
I enjoy the space between disciplines. The point where UX becomes interaction. Where strategy becomes structure. Where a prototype becomes a conversation. Where technology changes what the experience can be.
I don't believe every problem needs more features. Often it needs a better question.
Understanding what matters and removing what doesn't.
Designing relationships rather than isolated screens.
Making digital experiences feel responsive, alive and intentional.
Designing for real people, real devices and real circumstances.
Part of the design process — not decoration added at the end.
Trying things that don't have an obvious precedent.
I'm particularly interested in projects sitting between established categories. Hover to cross them out.
Every project is different, but the general shape is simple. The order matters — each step changes the questions available to the next one.
You don't need another person to make the buttons prettier. You need someone who can look at the whole thing and ask: what are we actually building here?
Tell me what you're working on. It doesn't need to be polished. A messy idea is fine. A problem statement is fine. A half-built website is fine. A Figma file nobody understands is also fine.
Let's figure out what it could become.
Received. This is a prototype, so nothing was actually sent — but that's exactly the point.